Achieving Excellence in Fundraising. Группа авторов

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reflected changing conditions, but the fifth edition takes an even greater step forward in anticipating fundraising and philanthropic challenges for uncertain times to come.

      We are grateful to have put this volume together when the academic community in nonprofit and philanthropic studies is more robust than ever. There are a number of strong media outlets specializing in reporting on the nonprofit sector. Because the field's profile is growing, as are educational opportunities, more fundraisers are choosing the profession earlier instead of “falling into it” later. And, the public discourse around philanthropy invites us to think critically about our work in new ways.

      Some of these developments can be tracked back to when the Lilly Endowment gave seed money to create the center and, subsequently, its unrestricted endowment, with the goals of building the capacity of the nonprofit sector and the field of philanthropic studies. We recognize those who had a vision for an academic program dedicated to the study of and education about philanthropy, including leaders at Indiana University–Purdue University Indianapolis (IUPUI), Indiana University (IU), and in Indianapolis as well as many generous donors and funders like the Lilly Endowment, Kellogg, and the Atlantic Philanthropies.

      We are humbled that so many educators chose previous editions of this book for their students and – since 1991 – that generations of practitioners have read the chapters to build and refine their fundraising skills and to support their organizations. We are grateful to our publisher, Wiley, and our editors Brian Neill and Deborah Schindlar, for continuing to provide a good home for books on nonprofits, fundraising, and philanthropy.

      This edition pays special attention to fundraisers as central contributors to philanthropic giving and as whole people, driven by their own personal values and experiences. Just as fundraisers complete their work in the context of life as a whole, we created this book under unusual circumstances with children home from school, campus buildings closed, and many personal and professional transitions. We especially thank our families, friends, colleagues, and school leaders who encouraged us, informed our ideas, and supported us during the many months of preparation. We learn a great deal from each of you and from the fundraisers whose work inspires us every day.

      Genevieve G. Shaker, Ph.D., is Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy at Indiana University–Purdue University Indianapolis (IUPUI). Previously, she was an active fundraiser for 20 years. She served as Associate Dean for Development and External Affairs for the Indiana University School of Liberal Arts, where she led communications, alumni programming, public events, and fundraising, including overseeing the school's $20 million‐dollar contribution to an overall $3.9 billion university‐wide campaign. She is one of a few academics whose career in fundraising forms the foundation for her work as a scholar. She teaches regularly for The Fund Raising School, where she presents research‐informed insights for practicing professionals, is featured in podcasts and webinars, and comments on philanthropy for the general public. Professor Shaker is an award‐winning teacher, writer, and researcher, recognized for excellence in teaching by the trustees of Indiana University and in applied scholarship by the Association of Fundraising Professionals. She is the co‐author of Fundraising Principles for Faculty and Academic Leaders (Palgrave 2021) and publishes in peer‐review journals, nonprofit publications, and popular media. She is a fellow of the Teachers Insurance and Annuity Association of America (TIAA) Institute and associate editor of the journal Philanthropy & Education. Professor Shaker's research focuses on fundraising and fundraisers, higher education advancement, workplace philanthropy, philanthropy and the global common good, and philanthropy education.

      Bill Stanczykiewicz, Ed.D., serves as Director and Rosso Fellow of The Fund Raising School (TFRS), where he designs and teaches in‐person and online fundraising courses delivered in the United States and around the world. Bill also serves as Senior Assistant Dean for External Relations within the Indiana University Lilly Family School of Philanthropy, where he oversees fundraising as well as marketing and communications. As a clinical associate

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