What Do You Want to Create Today?. Bob Tobin

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not the same as dreams. Goals and objectives are those achievements to which you are directing some effort, something your efforts are intended to attain. They are often work-related, such as improving the accuracy rate in entering orders online, increasing sales, or reducing legal fees. They are set for you, or you set them jointly with your manager.

      Goals do work in helping individuals accomplish tasks. Many studies show how goals drive behavior and improve performance. They certainly work for athletes, for salespeople—in fact, for all highly competitive people. But there are negative aspects to goal setting as well, and often these are ignored. You can imagine that in the rush to achieve goals, individuals may ignore their own ethical principles, and they may focus too narrowly.

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