rel="nofollow" href="#ulink_b06f1a90-db73-5e0e-afd8-97bb336ce14b">Evaluating Fundraising Programs with Measurement and Evaluation Tools
Understanding Employee Time and the Fundraising Budget
Conclusion
Discussion Questions
Application Exercises
CHAPTER SIXTEEN: MARKETING FOR STRATEGIC FUNDRAISING
Marketing as the Linchpin
A Quick Guide to Branding
Gathering Information to Build Relationships
Incorporating Market Research
Storytelling: Making Authentic, Long‐Term Connections
Conclusion
Discussion Questions
Application Exercises
CHAPTER SEVENTEEN: INTEGRATING PRINCIPLES OF DONOR RELATIONS
What Is Donor Relations?
Gift Acknowledgment
Expressing Gratitude
Stewardship and Donor Relations
Transparency, Accountability, and Trust
Donor Relations in Times of Crisis
Diversity, Equity, and Inclusion (DEI)
Conclusion
Discussion Questions
Application Exercises
13 PART FOUR: THE FUNDRAISING TEAM CHAPTER EIGHTEEN: FUNDRAISERS: STEWARDS OF PHILANTHROPY The Formalization of Fundraising Fundraisers and Their Work Fundraising as Art, Science, or Both? The Field's Challenges and Opportunities Conclusion Discussion Questions Application Exercises CHAPTER NINETEEN: FUNDRAISING PLANNING, MANAGEMENT, AND LEADERSHIP Management Leadership Power Fundraising Leadership during Times of Crisis Conclusion Discussion Questions Application Exercises CHAPTER TWENTY: ENGAGING THE BOARD FOR FUNDRAISING Recruiting Board Members Retaining Board Members Requesting Support from Board Members Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐ONE: WORKING WITH VOLUNTEER FUNDRAISERS Strategic Role and Value of Volunteer Fundraisers Volunteer Trends Volunteer Motivations Six Steps for Successful Volunteer Fundraiser Involvement Conclusion Discussion Questions Application Exercises
14 PART FIVE: BUILDING AND SUPPORTING THE DONOR BASE CHAPTER TWENTY‐TWO: THE ANNUAL GIVING PROGRAM All Gifts Matter Annual Giving Tools for Annual Fund Planning Annual Fund Concerns Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐THREE: CRAFTING COMPELLING APPEALS What Is a Compelling Appeal? Differentiating Appeals for Distinct Audiences Research‐Informed Strategies for Developing the Message Planning the Call to Action Deploying Effective Appeals Writing Ethical Appeals Conclusion Discussion Questions Application Exercises CHAPTER
