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The Major Gift Cycle
Strategies for Managing the Unmeasurable
Conclusion – Let's Take a Long Walk Together
Discussion Questions
Application Exercises
CHAPTER THIRTY‐FOUR: THE INVITATION TO GIVE
Preparing Personally to Invite Gifts
Advancing toward the Invitation
Strategizing for the Giving Invitation
Making the Invitation to Give
Conclusion
Discussion Questions
Application Exercises
CHAPTER THIRTY‐FIVE: CAMPAIGN ESSENTIALS
Campaign Types
Fundamental Structure of a Campaign
Conclusion
Discussion Questions
Application Exercises
CHAPTER THIRTY‐SIX: PLANNED GIVING PRINCIPLES
The Justification: Why Planned Giving?
The Tools: What Can You Do with It?
The Messages: How Should You Say It?
The Audience: Where Should You Focus?
Conclusion
Discussion Questions
Application Exercises
CHAPTER THIRTY‐SEVEN: DONOR‐ADVISED FUND (DAF) BASICS
Overview of Donor‐Advised Funds
DAF Giving Process
Fundraising Approaches for DAF Donors
Limitations on DAF Giving
Critiques of DAFs
Conclusion
Discussion Questions
Application Exercises
CHAPTER THIRTY‐EIGHT: OVERVIEW OF GRANTMAKING FOUNDATIONS
A Short History of Grantmaking Foundations
Foundation Practices and Types
Factors Influencing Foundation Giving
Organizing for Foundation Fundraising
Six Elements of Approaching Grantmaking Foundations
Trends and Tensions
Conclusion
Discussion Questions
Application Exercises
CHAPTER THIRTY‐NINE: BUSINESS SECTOR FUNDRAISING
Background and Current Conditions of Corporate Giving
Types of Corporate Support
Models of Company Giving
Organizing for Corporate Fundraising
Conclusion
Discussion Questions
Application Exercises
17 REFERENCES
18 INDEX
Guide
1 Cover
5 LIST OF TABLES, FIGURES, AND EXHIBITS
6 FOREWORD
7 PREFACE
10 AUTHOR BIOS
12 REFERENCES
13
