DIGITAL FUNDRAISING STRATEGIES
Managing Digital
Content Strategy
Crowdfunding Basics
Digital Tools and Considerations
Acceleration of Digital Adoption in a Pandemic
Conclusion
Discussion Questions
Application Exercises
CHAPTER TWENTY‐FIVE: PLANNING EVENTS WITH PURPOSE
Differentiating Events by Purpose
Critical Factors for Event Success
Considering Internal Event Dynamics
Conclusion
Discussion Questions
Application Exercises
15 PART SIX: ENGAGING THE DIVERSITY OF INDIVIDUAL DONORS CHAPTER TWENTY‐SIX: UNDERSTANDING INDIVIDUAL DONORS Resources for Giving How Socio‐demographic Characteristics Relate to Giving The Complex Dynamics of Individual Giving Behavior Implications for Practice: Assessing Donor Motivations Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐SEVEN: THE ROLE OF RELIGION IN GIVING The Landscape of Religious Giving Religious Giving Motivations and Perspectives Fundraising within a Religious Context Faith and Fundraising Conclusion Discussion Questions Application Exercises CHAPTER TWENTY‐EIGHT: WOMEN AND PHILANTHROPY The Potential of Women as Donors Challenging Assumptions Identifying How and Why Women Give Conclusion: A New Era in Women's Philanthropy Discussion Questions Application Exercises CHAPTER TWENTY‐NINE: PHILANTHROPY AMONG COMMUNITIES OF COLOR The Context of U.S. Racial/Ethnic Diversity Examining Philanthropy in Communities of Color Research about Philanthropy in Communities of Color Toward Inclusive Philanthropy Conclusion Discussion Questions Application Exercises CHAPTER THIRTY: LGBTQ PHILANTHROPY Expanding LGBTQ Rights: An Evolving Movement LGBTQ Patterns of Giving LGBTQ Motivations for Giving Household Financial Management and LGBTQ Giving Recommendations for Equitable and Inclusive Fundraising Conclusion Discussion Questions Application Exercises CHAPTER THIRTY‐ONE: DIFFERENTIATING GENERATIONS AND THEIR GIVING Generational Changes Life Course Development Organizational Engagement and Social Capital Giving across Generations Data Conclusion Discussion Questions Application Exercise CHAPTER THIRTY‐TWO: HIGH NET WORTH HOUSEHOLD GIVING INSIGHTS Context and Patterns of Charitable Behavior Giving Motivations and Decision‐Making Policy Issues Implications for Fundraisers Conclusion Discussion Questions Application Exercises
16 PART SEVEN: PART SEVENSTRATEGIES FOR MAJOR DONORS AND INSTITUTIONAL FUNDERS CHAPTER THIRTY‐THREE: CO‐CREATING MAJOR GIFTS The
