читать. Закончить письмо следует прямым указанием, что Вы ожидаете от этой компании. Именно эта заключительная фраза запомнится больше всего.
Золотое правило:
При написании любых писем следует всегда руководствоваться формулой:
KISS = Keep It Short and Simple
Пример 1. Представления компании – разработчика обучающих компьютерных программ.
Dear Mr Summer
I am very pleased to introduce you our company and its software products for possible cooperation with your company.
Our interactive software products «Open» versions contain the last achievements of the modern technologies and make educational process very attractive and effective. This «Open» version is a unique combination of possibilities to listen and read texts, make computer experiments and solve a set of problems. I would like to point out that there are no such quality educational software products on the German market at the moment.
«Open» version is highly recommended for high school and college students as well as for self education.
This «Open» version includes at the moment:
«Open Physics» (2 parts, 2 CD-ROMs), German/ English/Russian/French, and
«Open Math» (6 parts, 6 CD-ROMs) German/ English/Russian/French.
The software mentioned above was developed by joined venture Open Learn Inc. (USA) – MATHEMATIC Ltd. (Russia) and widely used in USA, Russia and Europe.
Since our business is expanding in German speaking part of Europe, we are interested in long term contacts with German software retailers and consider Media Surep-Market to be one of the best.
Therefore, please, find the «Open» set enclosed for your review and evaluation.
I’m looking forward to hearing from you soon.
Sincerely yours,
Пример 2.
Предложение владельца авторских прав на прибор.
Dear Mr Plane
Would «Seans Printers» be interested in marketing the exciting new ink-cartridges from «Russian Rainbow ink»?
I have developed and own all the rights to perfect ink-cartridges for «Seans Printers» which I feel could be selling exceptionally well in a printers industry such as yours.
The new ink-cartridge offers a variety of benefits to its users.
The colours of ink are perfectly fresh and bright.
The cartridge itself is the same size as the item you are using now, but contains two times more different colours.
The quality of printing is higher in comparison with the current models you used.
I honestly believe that this product would fit very well with the realistic pricing and strong distribution channels that seem to be the hallmark of «Seans Printers».
This letter is not a broadside attempt to attract anyone and everybody who would be interested in new ink-cartridge. It is being sent solely to «Seans Printers», and I would truly appreciate you getting back to me as soon as possible so we could discuss the prospects of this issue further.
Please consider the new ink-cartridge and let me know your thoughts!
Thank you.
Sincerely,
Пример 3.
Предложение производить и продавать в России продукт, принадлежащий зарубежной компании.
Dear Mr Alison
I would like to explore the possibility of doing some business with your company.
I recently visited Boston and needed some toy as a present for my own personal use. I bought the «Selfeducable Box» developed by your company and it did exactly what I needed.
The thought struck me that if packaged correctly and properly markrted, this product could prove to be a very effective promotional tool, at least for education.
I propose to produce and package your product, along with complementary products, and sell it in Russia initially to our clients in the book stores and libraries field. We believe that this more direct approach to selling you product would help establish some significant long term relationships.
I would like to know what could be worked out in the way of a royalty/licensing agreement for us to use the «Selfeducable Box». As an alternative means to sell your product, this could prove to be an excellent way to «Magic Tools» and «Selfeducable Box» to the Russian market that is, at the current moment, untapped.
I would appreciate your thoughts.
Sincerely yours,
Пример 4.
Предложение найти издателя за рубежом для книги российского автора.
Dear Richard,
As a follow up to our discussion yesterday, I am enclosing a copy of our «Emergent Markets» book which was published by Moscow Business Press. It has been received very well by the press.
By the spring of 1999, the book will have been published in four languages: Russian, Chinese, Danish and Slovenian. As I mentioned to you, I would very much like to also see an American edition. I believe the issue of Emergent Markets will be very timely in USA. Could you help me to find a good publisher? I would be most grateful.
As such cooperation evolves; I would also like to look into the possibility of talking to some of your colleagues in the Bergamon Press in the same subject. Do you think there would be an interest?
I
